BMGT350: Marketing Principles and Organization with Wendy Barnes

This class was my first honest foray into marketing with the Smith School. And after this class, I understand why Smith is held in such high regard. The marketing concepts learned in this course have prepared me with a broad marketing knowledge that can be applied across any business discipline. Our final project was to adjust the marketing strategy for a fictional restaurant, that included changing suppliers, crafting bundles to better meet consumer needs, and developing advertising that better encapsulates the target market.